Thursday, October 28, 2010

Cardio Barre featured in the L.A. Business Journal

Cardio Barre was recently featured in a great story in the L.A. Business Journal entitled “Bellying Up to the Bar: Ballet Based Exercise Franchise blossoms with Hollywood site.” The article discusses how the Cardio Barre brand has boomed in L.A. including its newest opening in Hollywood by Denise Cohen. Cardio Barre of Hollywood is the 6th location to open since Richard Giorla, founder and CEO, began franchising in 2007. Read a portion of the article below or check out the full story here.

Bellying Up To the Bar
Ballet-based exercise franchise blossoms with Hollywood site.
By Alexa Hyland


Professional dancer and choreographer Richard Giorla developed Cardio Barre, a high-energy, no-impact exercise routine, after an injury that prevented him from continuing his career.

Soon after, Giorla opened his first Cardio Barre space in Studio City. That was nearly a decade ago, and he quickly gained a following among workout fanatics and Hollywood stars.

Thanks to his success there, Giorla began franchising the Cardio Barre concept three years ago; the newest Cardio Barre studio, the fifth franchise, opened in Hollywood earlier this month. (Read More)

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