Cardio Barre featured in Houston Chronicle

Cardio Barre was recently featured in an article in the Houston Chronicle, entitled “A New Year, A New You.” The article was composed from our pitching efforts and the information we provided to the reporter, Jessica Belasco. The article discusses the hot new fitness trends of 2011, and Cardio Barre was included as a major example. Below is a portion of the article and it can be viewed in its entirety by clicking here.

A new year, a new you
Apps, weights and other workout devices will help you get in shape
By JESSICA BELASCO

BARRE WORKOUTS

Ballet barres aren't just for dancers anymore. Barre training, inspired by dance and Pilates movements, will be a popular way to sculpt your body in 2011.

The Los Angeles-based Cardio Barre program, which combines barre work, light weights and floor exercises, will hit Texas, including San Antonio and Houston, this summer, according to a company spokeswoman.

At-home barre workouts will also be available on DVD, says Marie Guinto, executive producer of Acacia, which produces fitness DVDs. No need for a barre in your living room — just use a chair.

(Read More)

Franchisee Profile: Michele Mosler

Franchisee Name: Michele Mosler
Franchisee Location 24422 Chestnut St., Newhall, CA 91321


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Q: Where are you from originally?
A: Michele’s roots are in the L.A./San Diego area.

Q: Before franchising, what did you do?
A: Michele worked in the music business for seven years as a production manager. She also started her own skin care business, which she’s operated for 12 years.

Q: Why was this brand the right fit for you?
A: As a teenager, Michele was involved in a life-threatening car accident that left her on life support for a week. People put down her quick recovery, but it sparked a life-long passion for fitness and healthy living. She rowed for the crew team in college and has always taken dance classes. When Michele first started taking Cardio Barre classes, she says she could feel her left arm, which was severely injured in the crash, getting stronger. Michele fell in love with the program and began speaking with Richard [Giorla] about the possibility of becoming a franchisee. Even though the economy was shaky, she says she had gained a lot of confidence running her skin care business and felt she could handle any challenges that may come up.

Q: How do you see yourself connecting with the community?
A: For Michele, owning a Cardio Barre isn’t about the money. She got such amazing results from the program that she felt the need to share that with the whole community. “It’s such a great way to step aside from the everyday stress of our lives, and I’m happy that I can help people do that,” Michele says.

Q: What are your future goals or development plans?
A: After seeing enrollment at her Santa Clarita location explode, Michele is now considering opening additional studios in San Diego and Santa Barbara.

Cardio Barre featured in the Patch Studio City

Cardio Barre was recently featured in the Patch Studio City with an article entitled “Cardio Barre Creator- A Studio City Rags to Riches Tale.” The article is a complete feature on Richard’s entrepreneur story and the creation of Cardio Barre. Check out a portion of the story below or read the full article here.

Cardio Barre Creator —A Studio City Rags to Riches Tale

With the holidays here and the New Year looming many people will start to have one thing on their mind —"Why the hell did I eat all that junk during the holidays?!"

Okay, maybe they won't think that, but it is a known fact the the number one New Year's resolution revolves around diet and exercise (and getting back into those size 6 jeans).

So, when my editor, Mike Szymanski, asked me to meet Richard Giorla, creator of the Cardio Barre workout sensation, I thought, "What are you trying to say, Mike? You think my column makes me look fat?" (Read More).

Cardio Barre recently featured in an Austin Business Journal

Cardio Barre was recently featured in an Austin Business Journal feature entitled ““Frequent the 'barre' and get healthy.” The article was composed from in-depth interview with Richard Giorla and discusses the Cardio Barre franchise and its expansion plans to Austin. In addition, it discusses its franchise opportunity and its ideal franchise candidate. Check out a portion of the story below or read the full article here.

Frequent the 'barre' and get healthy

A Southern California exercise studio — popular with many female celebrities that centers its workout around the ballet barre used by ballerinas in training — wants to open a location in Austin.

Named Cardio Barre , the studio has six locations throughout Southern California and is now looking for a franchisee in Austin to open the first location in Texas in 2011.

Richard Giorla, a former professional dancer, is hoping to expand the brand nationally with up to 25 locations. He’s targeting cities where health and fitness awareness is already a big part of the culture, such as Austin. (Read More)